Google Adwords landing page optimization tips
Posted: September 1st, 2009 | Author: Mihai Bojin | Filed under: Adwords, Google, SEM, Search engines | Tags: Adwords, Google, keywords, landing page, landing site, optimization, organic, paid, quality score | 1 Comment »If you have been using Google Adwords you know how hard it is sometimes to rank high and pay low for certain keywords/keyphrases in certain niches.
Below you will find a list of Adwords optimization tips that will insure a high quality score of your Adwords landing pages. Just follow the tips below into implementing your landing sites and landing pages and you will definitely see Quality Score improvements:
- Segment your keywords into similar and logical groups
- Target each group of keywords to an individual landing page
- Put the keywords into the page’s TITLE, H1, H2 tags, get a keyword density (for the targeted keyphrase) of around 2% in the page’s body and create links to and from the page, containing the keyphrase in the anchor text and title
- Create a Privacy page, containing actual privacy policy text, taken from a similar website (with their permission of course) or generated with one of the many available privacy generators and link to it from all of the site’s pages
- Create at least 3 pages with somewhat related content, but be careful not to copy full blocks of text in it, in order to not raise any duplicate content flags; from these pages link to your landing page, using the targeted keyphrase as anchor text (use 1-3 links, only slightly varying the anchor text of the links, or using similar keywords)
- Create a Contact page, and link to it from all of the site’s pages; you can nofollow the links to the contact page, and be sure to add real contact information (if you want to keep your identity private, choose a name for yourself and open a free webmail account and a skype account)
- Google loves links to authority websites, so be sure to create 2-3 links on the landing pages to a related topic on Wikipedia or a similar product on Amazon or something else like this
- Create a sitemap of your website using a free sitemap generator and upload it to your site
- Nothing good will come from adding your domain/website into Google Webmaster Tools, so DON’T! Instead ping Google with your landing site’s sitemap
- Wait for your landing page to get indexed into Google organic results and then fire up your Adwords campaigns !
That’s about it ! Now you should pay less and get more traffic from your Google Adwords efforts.
One very important thing to emphasize here is that numbers 9 and 10 from the above list do not seem obvious at first, not many people recommend them, Google states that paid listings are not influenced by organic results and yet implementing #9 and #10 makes a BIG DIFFERENCE!
