The PPC tool I always forget about

I’m no expert in PPC marketing or Google Adwords. I’m just starting out, I learned the ropes and now I’m trying to learn campaign optimization.

When building ad copy I always tend to forget that I can scout out the competition very easy with the Google Ad Preview Tool.

This tool is great because:

• You can’t click by mistake on your own ads thus losing money
• You can see ads from a specific geographic region (country,state,city) or even coordinates
• You can select the language you want to target
• You can select the Google domain to use (.com, .co.uk etc)
• You can see even the ads that do not appear on the first search page

I can’t think of any other at the moment. Do you ?

Also if you know any other usefull Adwords tool please share it to the rest of us.