Adwords doubled conversion reporting
Posted: October 1st, 2008 | Author: Mihai Bojin | Filed under: Adwords, PPC, SEM | Tags: Adwords, conversion, Google, PPC, tracking, tracking code | No Comments »Funny thing happened to me…
I had some campaigns running for a website to which I was tracking conversions.
For a few days I had the feeling that I had more conversions reported in my Adwords account, than in reality.
Today I noticed that I was contacted once but had 2 conversions so I looked back a few days and saw that the conversions were actually reported double.
I have not noticed this because I only had a couple of conversions per day and I assumed that maybe the visitors were doing some kind of refresh of the page.
Today I even found out why this was happening. I was inserting the conversion tracking code from a form template. On the conversion page I had the exact same form up on the page and at the bottom of the page. After succesful completion of the form, the tracking code was shown twice. This resulted in double reporting of the conversions.
If I think of it, this behaviour somehow seems logical, but then again isn’t. Google should be able to detect and/or report double inclusion of the code on a single page !
